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Marketing the Idea of Sales Mobility
Forrester reports that 40% of CMOs say increasing their tech savvy is their top 2012 goal. Driving the trend: sales mobility. As complex product companies look to build sales opportunities, they’re...
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Kaon First to Bring 3D Product Models to Google Nexus 7 Android Tablet for...
Offers On-The-Go Interactive, Photo-Realistic Demonstrations for Large and Complex Products Kaon Interactive, the leading provider of 3D interactive product marketing applications, today announced the...
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Taking 3D from the Silver Screen to B2B Product Marketing
Following the success of Avatar, James Cameron became the poster child for modern 3D in Hollywood – setting the gold standard for how filmmakers could approach the format artistically (i.e., subtle...
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CASE STUDY: Juniper Cuts Product Demo Costs from $100 to $2.33 Per Minute
Enterprise IT sales are finally starting to show some positive growth, as companies emerging from the down economy are once again starting to look at tools to help improve efficiencies and expand their...
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Kaon Introduces Touch-Free Gesture Based v-Wave for Next Generation of B2B 3D...
KAON INTRODUCES TOUCH FREE, GESTURE BASED V-WAVE™ FOR THE NEXT GENERATION OF B2B PRODUCT 3D DEMONSTRATIONS B2B Marketers Use Natural User Interface Technology to Captivate Prospects While Delivering...
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The Utopian Future of Channel Selling
Channel partners and VARs are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they...
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5 Steps to Telling Your Product Story Better
When trying to communicate a complex product story, articulating your differentiation is key. But often times it’s just not enough. Here are five steps that will help your company explain its product...
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Virtual Racks Provide Endless Hardware Configurations
Byline by Dana Drissel, published by TMCnet. Marketers of rack-based products have a very difficult task set before them: Differentiating a fragile, intricate piece of equipment, which often looks...
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